KISS

"Keep It Simple Stupid!"

"If everything is of equal importance and focus, then nothing is important."

"Camera is an extension of your eye."

"If you are able to summarize what you want to say in a short but powerful sentence, then you fully understand what you intend to say."

( Mr. Che Ahmad Azhar Bin Fadzil, Specialist, Program Coordinator, and Lecturer of Photography of Multimedia Univesity Cyberjaya, 2008 and 2009 mentioned repeatedly)



I hate this guy. Seriously, i hate him, cost me alot of sleepless nights and near tears. Ironically most of his words are true to its core, hence the feelings i got towards him are of both Hatred and Admiration. A weird but powerful combination i would say.

"Keep It Simple Stupid!" - everything in a photography must be direct and simple. Do not waste time with unnecessary things which held no purpose in the process of telling the 'message'

"If everything is of equal importance and focus, then nothing is important." - just as how it sounds.

"Camera is an extension of your eye." - just as how it sounds.

"If you are able to summarize what you want to say in a short but powerful sentence, then you fully understand what you intend to say." - He said this in Design Fundamental 1, where a Design Statement should be no longer then a sentence. A simple and powerful sentence, often comes along with a metaphor, is highly needed in the process of delivering a message. Personally i use this piece of advice more into photography. If i am able to tell everything i intended to say in a simple but powerful photography, then i succeeded.